How to optimize meta tags and headings on website pages?
To promote your resource, it is important to optimize individual page elements. This will help your site take leading positions in search engine results. Today we will talk about how and why to optimize such site elements as headings and meta tags. Optimization of meta tags in text Meta tags are fragments of HTML code that contain information about a web resource page. Their main purpose is to provide information to search engine robots. They are written in the head section and are not displayed in the page content. Why do you need to optimize these elements? Correctly filled metadata helps search engines to index the site correctly and promote it according to the key queries of your target audience.Among the meta tags for text, the main ones are Title bulk email campaigns Description. When you write a query in a search engine, you can see both meta tags in the snippet or card of each specific page in the search results, as a title and description. optimization of meta tags on the site Title tag and its requirements Title — a heading that gives an idea of the page content. In the snippet, this is a large blue link. If you follow it, when you hover over the browser tab itself, you will also find the Title tag. It is also “sewn” into the HTML code, invisible to the user. How to write a good Title meta tag? There are several nuances to consider: Remember to be informative. Meta tags are important primarily for search engines, but users will also see them in search results.
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The essence of your offer should be clear right away. Optimize the length. The most suitable value is 50-60 characters. A smaller number will not reveal the essence, a larger number will be cut by the search engine. Place keywords correctly. The main keys should be at the beginning of the Title. If the promotion region is also related to the keys, specify it. Make sure there is no spam, otherwise search engines will not give out the page. Do not repeat keys. Create unique meta tags. You cannot repeat titles from other pages of the site. It is even more inadvisable to duplicate the Title of competing resources, otherwise you can lose positions and become a victim of sanctions from Google and Yandex.
We also recommend using numbers in the title to increase clickability and not separating sentences with periods, question marks, and exclamation marks. This will improve the perception of the text. Meta Title Example Let's say you have the keywords "buy curtains", "buy curtains for the kitchen", "buy curtains inexpensively", "buy curtains in Minsk". Incorrect option: "Buy curtains. Buy curtains for the kitchen. Buy curtains inexpensively. Buy curtains in Minsk." There are too many symbols, an excess of keys, the sentence is divided into several parts by dots and is difficult to perceive. Correct option: "Buy curtains for the kitchen in Minsk inexpensively with a 20% discount." The length is optimal, the keys are arranged in a logical sentence, there is an indication of the advantage of your offer.
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